Oslo was awarded the biathlon world cup in 2016 by the IBU. The visual identity had to convey the action, suspense and thrill that is in the sport. By making the athletes the heroes in sport where the leader and winner is ever changing, a dynamic identity was made.
Design: Troung Vu Pham, Vegard J. Aspelund & Ole-Jørgen Ramstad
Animation: Richard Thompson & Ole-Jørgen Ramstad
Project manager: Lill Hege Sæther
Project executed while working at Brandlab
Project manager: Lill Hege Sæther
Project executed while working at Brandlab
